{"id":204,"date":"2026-04-02T01:51:10","date_gmt":"2026-04-02T01:51:10","guid":{"rendered":"https:\/\/news.miaotao.com\/?p=204"},"modified":"2026-04-03T07:05:46","modified_gmt":"2026-04-03T07:05:46","slug":"%e6%8a%95%e6%b5%81%e6%a0%b8%e5%bf%83%e9%80%bb%e8%be%91%e5%92%8c%e4%b8%93%e4%b8%9a%e6%9c%af%e8%af%ad","status":"publish","type":"post","link":"https:\/\/news.miaotao.com\/index.php\/2026\/04\/02\/%e6%8a%95%e6%b5%81%e6%a0%b8%e5%bf%83%e9%80%bb%e8%be%91%e5%92%8c%e4%b8%93%e4%b8%9a%e6%9c%af%e8%af%ad\/","title":{"rendered":"\u6295\u6d41\u6838\u5fc3\u903b\u8f91\u548c\u4e13\u4e1a\u672f\u8bed"},"content":{"rendered":"\n<p>\u4e0b\u9762\u7ed9\u4f60\u4e00\u5957TikTok\u6295\u6d41\uff08\u5e7f\u544a\u6295\u653e\uff09\u5b8c\u6574\u903b\u8f91 + \u4e13\u4e1a\u672f\u8bed\uff0c\u7eaf\u5b9e\u6218\u3001\u4e0d\u5e9f\u8bdd\uff0c\u505a\u8de8\u5883\u5fc5\u61c2\u3002<\/p>\n\n\n\n<p>\u4e00\u3001TikTok\u6295\u6d41\u6838\u5fc3\u903b\u8f91\uff08\u4e00\u53e5\u8bdd\u7248\uff09<\/p>\n\n\n\n<p>\u7528\u5c0f\u989d\u9884\u7b97\u6d4b\u51fa\u9ad8\u8f6c\u5316\u7d20\u6750 \u2192 \u653e\u5927\u4f18\u8d28\u8ba1\u5212 \u2192 \u63a7\u5236\u6210\u672c \u2192 \u7a33\u5b9a\u51fa\u5355<br \/>\u6d41\u7a0b\uff1a<br \/>\u5efa\u8ba1\u5212 \u2192 \u9009\u4eba\u7fa4 \u2192 \u4e0a\u4f20\u89c6\u9891 \u2192 \u8bbe\u9884\u7b97\u51fa\u4ef7 \u2192 \u8dd1\u91cf \u2192 \u770b\u6570\u636e\u7b5b\u7d20\u6750 \u2192 \u590d\u5236\u7206\u6b3e\u7ee7\u7eed\u8dd1<br \/>\u4e8c\u3001\u5fc5\u61c2\u4e13\u4e1a\u672f\u8bed\uff08\u4e2d\u82f1+\u89e3\u91ca\uff09<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u8d26\u6237&amp;\u8ba1\u5212\u5c42<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AD\uff1a\u5e7f\u544a<\/li>\n\n\n\n<li>Campaign\uff1a\u5e7f\u544a\u7cfb\u5217\uff08\u5927\u9879\u76ee\uff09<\/li>\n\n\n\n<li>Ad Set\uff1a\u5e7f\u544a\u7ec4\uff08\u63a7\u5236\u9884\u7b97\u3001\u4eba\u7fa4\uff09<\/li>\n\n\n\n<li>Creative\uff1a\u521b\u610f\u7d20\u6750\uff08\u89c6\u9891\/\u56fe\u7247\uff09<\/li>\n\n\n\n<li>Pixel \/ TT Pixel\uff1aTikTok\u50cf\u7d20\uff0c\u8ffd\u8e2a\u8f6c\u5316<\/li>\n\n\n\n<li>CAP\uff1a\u9884\u7b97\u4e0a\u9650\/\u6d88\u8017\u5c01\u9876<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u6570\u636e\u6307\u6807\uff08\u6700\u5173\u952e\uff09<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impression (IMPV)\uff1a\u66dd\u5149<\/li>\n\n\n\n<li>CTR\uff1a\u70b9\u51fb\u7387 = \u70b9\u51fb \/ \u66dd\u5149<\/li>\n\n\n\n<li>CVR\uff1a\u8f6c\u5316\u7387 = \u8ba2\u5355 \/ \u70b9\u51fb<\/li>\n\n\n\n<li>CPM\uff1a\u5343\u6b21\u66dd\u5149\u6210\u672c<\/li>\n\n\n\n<li>CPC\uff1a\u5355\u6b21\u70b9\u51fb\u6210\u672c<\/li>\n\n\n\n<li>CPM\/CPC \u8d8a\u4f4e\uff0c\u7d20\u6750\u8d8a\u597d<\/li>\n\n\n\n<li>ACOS\uff08\u4e9a\u9a6c\u900a\u5e38\u7528\uff0cTikTok\u4e5f\u901a\u7528\uff09<br>\u5e7f\u544a\u82b1\u8d39 \u00f7 \u5e7f\u544a\u9500\u552e\u989d<br>\u8d8a\u4f4e\u8d8a\u8d5a\u94b1<\/li>\n\n\n\n<li>ROAS \/ ROI<br>ROAS = \u9500\u552e\u989d \u00f7 \u5e7f\u544a\u82b1\u8d39<br>\u4f8b\uff1aROAS 3 = \u82b11\u5757\u8d5a3\u5757<br>\u5408\u683c\u7ebf\uff1a\u22652.5 \u624d\u7b97\u4e0d\u4e8f<\/li>\n\n\n\n<li>Budget\uff1a\u9884\u7b97<\/li>\n\n\n\n<li>Spend\uff1a\u5b9e\u9645\u6d88\u8017<\/li>\n\n\n\n<li>Conversion\uff1a\u8f6c\u5316\uff08\u52a0\u8d2d\/\u4e0b\u5355\/\u6210\u4ea4\uff09<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u51fa\u4ef7&amp;\u6295\u653e\u65b9\u5f0f<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>oCPC\uff1a\u6309\u70b9\u51fb\u4f18\u5316\uff0c\u7cfb\u7edf\u5e2e\u4f60\u627e\u70b9\u51fb\u7684\u4eba<\/li>\n\n\n\n<li>oCPM\uff1a\u6309\u66dd\u5149\u4f18\u5316\uff0c\u8dd1\u91cf\u5feb<\/li>\n\n\n\n<li>CBO\uff1a\u5e7f\u544a\u7cfb\u5217\u9884\u7b97\u4f18\u5316\uff08\u7cfb\u7edf\u81ea\u52a8\u5206\u914d\u9884\u7b97\uff09<\/li>\n\n\n\n<li>DCO\uff1a\u52a8\u6001\u521b\u610f\u4f18\u5316\uff08\u81ea\u52a8\u7ec4\u5408\u7d20\u6750\uff09<\/li>\n\n\n\n<li>Bid\uff1a\u51fa\u4ef7<\/li>\n\n\n\n<li>Cost Cap\uff1a\u6210\u672c\u4e0a\u9650\uff08\u63a7\u4ef7\u7528\uff09<\/li>\n\n\n\n<li>Bid Cap\uff1a\u51fa\u4ef7\u4e0a\u9650<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u4eba\u7fa4&amp;\u5b9a\u5411<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targeting\uff1a\u5b9a\u5411<\/li>\n\n\n\n<li>Interest\uff1a\u5174\u8da3\u6807\u7b7e<\/li>\n\n\n\n<li>Behavior\uff1a\u884c\u4e3a\u5b9a\u5411<\/li>\n\n\n\n<li>Demographic\uff1a\u5e74\u9f84\/\u6027\u522b\/\u5730\u533a<\/li>\n\n\n\n<li>Lookalike\uff1a\u76f8\u4f3c\u4eba\u7fa4\uff08\u6269\u91cf\u795e\u5668\uff09<\/li>\n\n\n\n<li>Custom Audience (CA)\uff1a\u81ea\u5b9a\u4e49\u4eba\u7fa4\uff08\u8001\u5ba2\/\u52a0\u8d2d\u672a\u4e70\uff09<\/li>\n\n\n\n<li>Retargeting\uff1a\u518d\u8425\u9500\uff08\u8ffd\u6295\u770b\u8fc7\u4f60\u5546\u54c1\u7684\u4eba\uff09<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u7535\u5546\u8f6c\u5316\u8bcd<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ATC\uff1aAdd to Cart \u52a0\u8d2d<\/li>\n\n\n\n<li>Checkout\uff1a\u7ed3\u8d26<\/li>\n\n\n\n<li>Purchases\uff1a\u6210\u4ea4<\/li>\n\n\n\n<li>GPM\uff1a\u5343\u6b21\u66dd\u5149\u6210\u4ea4\u989d\uff08TikTok\u6838\u5fc3\u6307\u6807\uff09<\/li>\n\n\n\n<li>PDP\uff1a\u5546\u54c1\u8be6\u60c5\u9875<\/li>\n\n\n\n<li>CTA\uff1a\u884c\u52a8\u5f15\u5bfc\uff08Buy now\u3001Shop now\uff09<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u6295\u6d41\u9ed1\u8bdd\uff08\u8fd0\u8425\u5185\u90e8\u5e38\u7528\uff09<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8d77\u91cf\uff1a\u8ba1\u5212\u5f00\u59cb\u8dd1\u8d77\u6765\u3001\u66dd\u5149\u53d8\u591a<\/li>\n\n\n\n<li>\u51b7\u542f\u52a8\uff1a\u524d1-2\u5929\u7cfb\u7edf\u5b66\u4e60\u671f<\/li>\n\n\n\n<li>\u7a7a\u8017\uff1a\u82b1\u94b1\u4e0d\u51fa\u5355<\/li>\n\n\n\n<li>\u70b8\u8ba1\u5212\uff1a\u8ba1\u5212\u7a81\u7136\u7206\u91cf\u6216\u7206\u4e8f<\/li>\n\n\n\n<li>\u5173\u505c\uff1a\u5173\u6389\u5dee\u8ba1\u5212<\/li>\n\n\n\n<li>\u590d\u5236\u7206\u6b3e\uff1a\u628a\u597d\u7684\u7d20\u6750\u91cd\u65b0\u5efa\u8ba1\u5212\u7ee7\u7eed\u8dd1<\/li>\n\n\n\n<li>\u63a7\u6210\u672c\uff1a\u628a CPC\/CPM \u538b\u4e0b\u53bb<\/li>\n\n\n\n<li>\u6d17\u4eba\u7fa4\uff1a\u6362\u5b9a\u5411\u3001\u6362\u5174\u8da3\u91cd\u65b0\u6d4b\u8bd5<br>\u4e09\u3001TikTok\u6295\u6d41\u6700\u7b80\u903b\u8f91\uff08\u65b0\u624b\u76f4\u63a5\u7167\u505a\uff09<\/li>\n<\/ul>\n\n\n\n<p>1\uff09\u5efa\u8ba1\u5212<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76ee\u6807\uff1aComplete Payment \u6210\u4ea4<\/li>\n\n\n\n<li>\u9884\u7b97\uff1a\u5355\u65e5 $10\u201320 \u6d4b\u8bd5<\/li>\n\n\n\n<li>\u5b9a\u5411\uff1a\u56fd\u5bb6+\u5e74\u9f84+\u5174\u8da3\uff08\u4e0d\u8981\u592a\u7a84\uff09<\/li>\n<\/ul>\n\n\n\n<p>2\uff09\u7d20\u6750\u4e3a\u738b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u89c6\u9891\u51b3\u5b9a 70% \u6548\u679c<\/li>\n\n\n\n<li>3\u79d2\u94a9\u5b50\u5f3a \u2192 CTR\u9ad8 \u2192 \u6210\u672c\u4f4e \u2192 \u5bb9\u6613\u7206\u5355<\/li>\n<\/ul>\n\n\n\n<p>3\uff09\u51b7\u542f\u52a8\u5224\u65ad\uff0824\u5c0f\u65f6\u5185\uff09<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6709\u66dd\u5149\u3001\u6709\u70b9\u51fb \u2192 \u6b63\u5e38<\/li>\n\n\n\n<li>0\u66dd\u5149 \u2192 \u5b9a\u5411\u592a\u7a84\/\u7d20\u6750\u8fdd\u89c4\/\u8d26\u53f7\u95ee\u9898<\/li>\n\n\n\n<li>\u6709\u70b9\u51fb\u65e0\u4e0b\u5355 \u2192 \u4ea7\u54c1\/\u4ef7\u683c\/\u8be6\u60c5\u9875\u4e0d\u884c<\/li>\n<\/ul>\n\n\n\n<p>4\uff09\u4ec0\u4e48\u65f6\u5019\u7559\uff1f\u4ec0\u4e48\u65f6\u5019\u5220\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ROAS > 2.5\uff1a\u7559\u7740\uff0c\u52a0\u9884\u7b97<\/li>\n\n\n\n<li>ROAS &lt; 1.5\uff1a\u76f4\u63a5\u5173\u505c<\/li>\n\n\n\n<li>\u53ea\u653e\u5927\u4f18\u8d28\u8ba1\u5212\uff0c\u4e0d\u6551\u70c2\u8ba1\u5212<\/li>\n<\/ul>\n\n\n\n<p>5\uff09\u6269\u91cf\u903b\u8f91<\/p>\n\n\n\n<p>1\u6761\u7d20\u6750\u8dd1\u7206 \u2192<br \/>\u590d\u52363-5\u6761\u540c\u7c7b\u578b\u8ba1\u5212 \u2192<br \/>\u5f00\u76f8\u4f3c\u4eba\u7fa4\uff08Lookalike\uff09\u2192<br \/>\u9010\u6b65\u52a0\u9884\u7b97 \u2192<br \/>\u7a33\u5b9a\u65e5\u9500<br \/>\u56db\u3001\u6700\u7b80\u5355\u5224\u65ad\u6807\u51c6\uff08\u8bb0\u4f4f\u5c31\u591f\uff09<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTR \u2265 3% \u7d20\u6750\u4f18\u79c0<\/li>\n\n\n\n<li>CVR \u2265 5% \u94fe\u63a5\u4f18\u79c0<\/li>\n\n\n\n<li>ROAS \u2265 2.5 \u4e0d\u4e8f<\/li>\n\n\n\n<li>ROAS \u2265 4 \u66b4\u5229<br>\u5982\u679c\u4f60\u9700\u8981\uff0c\u6211\u53ef\u4ee5\u76f4\u63a5\u7ed9\u4f60\u4e00\u4efd\uff1a<br>TikTok\u6295\u6d41\u8ba1\u5212\u8868\uff08Excel\u6a21\u677f\u6587\u5b57\u7248\uff09+ \u65b0\u5efa\u5e7f\u544a\u6b65\u9aa4\u622a\u56fe\u5f0f\u6559\u7a0b<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0b\u9762\u7ed9\u4f60\u4e00\u5957TikTok\u6295\u6d41\uff08\u5e7f\u544a\u6295\u653e\uff09\u5b8c\u6574\u903b\u8f91 + \u4e13\u4e1a\u672f\u8bed\uff0c\u7eaf\u5b9e\u6218\u3001\u4e0d\u5e9f\u8bdd\uff0c\u505a\u8de8\u5883\u5fc5\u61c2\u3002 \u4e00\u3001TikTok [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30,31],"tags":[],"class_list":["post-204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","category-31"],"jetpack_featured_media_url":"https:\/\/news.miaotao.com\/wp-content\/uploads\/2026\/04\/3e07ba8f-eb8b-483b-aeec-d3067e85f5ba.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/news.miaotao.com\/index.php\/wp-json\/wp\/v2\/posts\/204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.miaotao.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.miaotao.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.miaotao.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.miaotao.com\/index.php\/wp-json\/wp\/v2\/comments?post=204"}],"version-history":[{"count":1,"href":"https:\/\/news.miaotao.com\/index.php\/wp-json\/wp\/v2\/posts\/204\/revisions"}],"predecessor-version":[{"id":205,"href":"https:\/\/news.miaotao.com\/index.php\/wp-json\/wp\/v2\/posts\/204\/revisions\/205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.miaotao.com\/index.php\/wp-json\/wp\/v2\/media\/206"}],"wp:attachment":[{"href":"https:\/\/news.miaotao.com\/index.php\/wp-json\/wp\/v2\/media?parent=204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.miaotao.com\/index.php\/wp-json\/wp\/v2\/categories?post=204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.miaotao.com\/index.php\/wp-json\/wp\/v2\/tags?post=204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}